Most of our work is behind-the-scenes but we can share some of the work we do with our amazing client, Harding Gomez, which is a high-end hamper brand. The client sends over their ideas and we send back their copy! It works a bit like this:
New hamper name needed, specification:
HG - Will's
We’re partial to a bit of nostalgia and this hamper harks back to where it all began. When Will was getting the business going, it was the lack of hampers like this one that spurred him on. Now you too can be kept going through the winter by this smorgasbord of seasonal treats. Our best cheeses and perfect thins, two bottles of wine, real wine gums, popcorn, chilli jam, chocolate orange cigars…that’s hibernation sorted. Our flagship winter collection.
Will, CEO of Harding Gomez, writes:
Ned had mentioned how impressed he was with our offering and (very politely) suggested that he might be able to help improve our copy and creative. The folks at Aligned have not only rewritten our site but also come up with names, creative and helped hugely with our brand. I know I can trust them to deliver top-quality ideas quickly and to the high standard my brand requires. Once I uploaded their copy and creative to my website, the traffic improved and the conversion rate skyrocketed, causing a real and measurable improvement to my bottom line. Aligned Communications remain a key supplier to my business, particularly in SEO-optimised blog posts, and I recommend them wholeheartedly.
We were approached by Core Collective, a leading boutique fitness brand, to work on their website, social copy and strapline. In order to encapsulate the advantages of training with other people, we created the line, 'Personal Goals. Together'. This has now become the central theme of a major campaign and accompanying hashtag.
Social post to launch new campaign:
We’ve been asking a selection of clients why they first came to us, and why they choose to keep coming back. This is Tom. We hope his story might inspire you to come to Core Collective and see what we can offer. Tom’s goals might be different from yours, but our classes help him achieve them, and they can help you, too.
Core Collective starts with you. We know that everyone who comes to our studios to work out does so for their own reasons. That’s why we encourage our clients to talk to us. Simply tell one of our expert trainers what you’re looking for, and they will work with you on a programme that will deliver on those aims. Your goals matter to you, and they matter to us, too.
Our classes are for everyone, and they cater for a wide range of abilities. You’ll be training alongside people who are further along in their fitness journeys, as well as those who are nearer the beginning. Our trainers are well aware of this and will use it to inspire you. You’re all running on the same track, but your finish lines are marked differently.
We think you have a better shot at achieving your goals by training with people who are aiming to achieve theirs. It’s more fun, more motivating, and you get better results. When you need to push your limits, we’re there to spur you on.
Personal goals. Together.
Working in support of the supremely talented lead agency Studio Lowrie, we turned 15-minute interviews into short speeches that were used as voiceovers for a series of short films showing real Core Collective clients. We wanted the words to emphasise the main benefits of trainer-led fitness classes and to be a true reflection of the sentiments expressed in the interview. It needed to sound natural and not detract from the high-quality videography. The subtitles are clear and accurate.